How can a website help your Business?

Do you care about digital visibility for your business? Today, there are 4.57 billion internet users in the world. On an average, the time an individual spends online each day is about 7 hours. Mind you, the statistics won’t stop growing.

For any business, the time has never been better for building credibility, attracting more customers, saving time and cost of traditional advertising. According to KPMG, 55% of potential customers for any target market first initiate online reviews, and then 47% visit the company’s website.

However, the point is not to move totally out of your physical location. The point is that irrespective of the size of your physical store, hosting your business on a content management platform like WordPress will bring you global visibility.

Yet, business owners ask: How can a website help my business?

10 Ways that a Website Can Help your Business

• It Gives You Digital Visibility

According to Internet Live Stats, there are 3.5 billion Google searches carried out each day. With your business domain name hosted on WordPress already, you stand a good chance of being discovered by a prospective client who is looking for something related to your product or services.

• It Builds Your Authority

Having a business and taking charge of content marketing via blog helps you to showcase your authority in your given market. It’s your chance to offer product information and advice.

Remember, keeping potential customers educated is important. Besides, any lead is more likely to buy from a site where they are educated and assisted to understand what they want to spend on. It makes them trust your business.

• It’s Cost-effective

Traditional means of advertising in formats like a brochure, manual, promotional material, and mail posts are quite expensive.

For a small business, the budget may not be available to meet the demands of effective traditional advertising. But don’t worry, having a website is cost-effective.

You can publish any product information online. Besides, unlike in print, you can always revise and update the information any time that the need arises.

• It Enhances Productivity

Without a business website, think of the time your business would have to spend daily educating potential customers and giving them one-on-one product information.

In the process of doing this, a lot of time is wasted. But with a business website, the information can be accessible 24/7. This means you have more time to spend on other business needs.

• It Gives Your Business Market Expansion

Again, there are 4.57 billion internet users across the world. Without a website, you miss the chance to get more online visitors.  Having a website helps your business to break through every geographical limitation.

Whatever walk-in traffic you are getting at your physical store, having your business online can get you much more.  

• Opportunity To Showcase Your Business Success

How many times in a year do you get the chance to showcase testimonials and customers’ feedback at your physical store? Probably only when a potential client is at the door.

The case is different when your business is online. You can always display your social proof for anyone, irrespective of the distance, to see. And this is going to be permanent, with the opportunity to update.

• It Stamps Your Business As A Professional

To attract the best customers, you need to execute business as a professional. On their own, when people search for a product or service, they would rather search online and they are going to judge you based on that.

What’s the point? Customers expect anyone they want to do business with to have a website. This is because they want to be fully informed about what you provide before they contact you. They don’t even care about your business size, as long as you have the capacity to meet their needs.

Meanwhile, there is an argument being made for having social media pages over a website. The truth is it’s not enough to have social media pages. For example, having an IG business page can only support the website which gives your business a better chance to appear in search results.

• Grants You Long-Term Business Success

Unpredictable circumstances like the COVID-19 pandemic will always alter physical business operations. Think of how many businesses have suffered in the past few months. Now, consider the ones who couldn’t survive the pandemic because they don’t have a digital arm of their business.

To stay effective during likely dark times like the Coronavirus pandemic, your business needs a website.

Or, don’t you want to enjoy continuity?

• Ability To Compete Globally

The excuse that so many businesses have with global positioning is that they don’t have the money to compete with large organizations when it comes to TV and prints advertising.

With digitalization, a lot has changed except you are not ready to take the chance for your business. With an actively responsive and user-friendly website, you can attract customers from any part of the world.

• Opportunity To Strike Instant Communication

Apart from the need to easily navigate through your website, your visitors want instant communication access. The moment they are convinced by the information on your website, the next concern is more likely how to contact you for further inquiries.

With your website hosted on WordPress, you can incorporate email address, instant messaging, mobile number, and the likes.

This means, instantly, you can connect with a visitor and turn them into a customer.

Final thoughts,

So, do you still doubt that you need a website?

With all that has been said, do you now agree that irrespective of the size of your business, you need a website for your business?

It doesn’t cost a fortune to be digitally positioned. Get started with the best investment you can ever make for your business.

Do you have any questions about hosting your business? Contact us today for a consultation.